My very first campaign at EyeMD EMR Healthcare Systems was to help bring interest to our new computing architecture called FOG Technology.
While it is difficult to explain we wanted to have people be intrigued. The idea was to also stand out against the competition in our field. Most go for a corporate look, similar colors. Often times easy to gloss over. The approach we started with here was to be punchy, memorable and enticing.
From our data this was a memorable campaign for potential clients and stood out against the competition. Prompting many questions, which in turn became demos with our reps and then those successful demos turned prospects into clients.
